Acquire leads with our Digital Marketing services

With one core goal – to deliver more cost effective direct bookings – we help develop the strategy, acquire leads, convert bookings, then retain and re-activate previous guests.

• Hotel Websites

  Choose from our template websites, or have a custom website built for you, both designed for high conversion.

• Digital Marketing

  Aquire guests with Search Engine Optimisation and paid media strategies through Google Bing or social media platforms such as Facebook and YouTube.

• Email Marketing & Guest Messaging

  Retain or re-activate guests with effective guest messaging strategies.

• Hotel Photography

  Photos are most likely the first thing people will see when they come across your property online and first impressions count.

Website Development & Updates

One of your most important distribution channels is your website. It can be your number one top performing and most profitable channel – when done right. People research, plan and book travel on their mobile devices, so your website should be intuitive and responsive on mobile devices. Your website should show your unique style and showcase your book direct value proposition. 
A gorgeous website design isn’t enough without the right usability and drivers to encourage direct bookings. Our understanding of how travellers search, shop and ultimately book rooms leads to increased conversions for your property. 

SEO, SEM & Social Advertising

Competing against the big online travel agencies and your local competitors can be daunting. Good SEO gets you ranking high in Google for the right search terms so people who may book with you and find you.
Pay Per Click advertising offer a solution that is extremely flexible. By utilising popular search engines, display ads, social networks and META sites, this advertising method allows you to drive traffic and generate leads through high exposure.
Social media is a global exchange of created content, thoughts and ideas. It has the the power to unlock the booking potential of your hotel with the right engagement strategy. Some may perform better than others for your particular property but everyone online should be treated as a prospective customer. 

Email Marketing & Guest Messaging

Effective email marketing campaigns, combined with a good CRM is one of the most cost effective marketing channels. Driving channel shift for previous guests away from OTA’s, and saving commissions, drives up ROI even further. 
Retaining existing customers is key to reducing advertising and commission costs, with email being a great way to increase guest interaction and keep your property (and your direct booking channels) front of mind when booking again in the future. 
Email marketing can also be used to re-activate guests that are no longer staying or staying with your competitors, with targeted offers and product updates to drive engagement.Not all of your rooms have the same demand patterns, and this varies throughout each season at your property. Our strategies ensure we manage the demand on each of your room categories, to maximise returns on every room.

Hotel Photography

Photography plays an important role in converting a booking.
Photos are most likely the first thing people will see when they come across your property online and first impressions count.
“Profiles with high-quality photos receive 63% more clicks than profiles with low-quality or no photos.”
– TRIVAGO WEBINAR, APRIL 2017
Properties only have a short amount of time to ‘make the sale’ online, particularly when considering most guests shopping online are not repeat customers and are relying on these images to make a clear representation of the property. That’s why we focus on photography as one of our core Digital Marketing services.

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Travel Institute – Revenue Management and Digital Marketing Outsourcing

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