Travel Institute – Revenue Management and Digital Marketing Outsourcing
Solutions for independent hoteliers.
TRUTH 1:
TRAVEL INDUSTRY CONTINUES TO BE ONE OF THE MOST COMPETITIVE & DYNAMIC INDUSTRIES TO BE IN, EACH NIGHT IT IS WINNER TAKES ALL.
As of Jan 2018, the second busiest airline route in the world was Sydney to Melbourne, Sydney to Brisbane was the 8th busiest in the world. Travelling for business or leisure in Australia is simply part of life and being in the best position to capitalise on this, is essential!
Sydney alone has almost 44,000 accommodation rooms on offer each day as of December 2019, with almost 11,000 new rooms introduced into the market since 2015. If you’re not pro-actively adjusting your strategies to leverage market changes, you’re falling behind.
TRUTH 2:
CUSTOMER TRAVEL BEHAVIOUR CONTINUES TO EVOLVE AT PACE. TRAVEL IS ENABLED BY TECHNOLOGY AS AN EXPECTATION, NOT AS A DIFFERENTIATOR.
As customer behaviours change, our strategies to retain and acquire new customers must also adapt & change, quickly. Rapid changes in the expectations of personalisation, tailored offers & customised service levels, means properties need to be nimble in terms of processes and technology, ensuring they are leveraging their existing systems plus identifying new systems to help facilitate new customer behaviour trends.
TRUTH 3:
DEPLOYING EFFECTIVE DISTRIBUTION & REVENUE STRATEGIES TAKE TIME & MONEY. WITHOUT DEDICATION THEY CAN BECOME OVERLY COMPLEX & WORK AGAINST WHAT THEY ARE TRYING TO ACHIEVE.
Large hotels invest considerable amounts of resources in distribution & revenue talent/technology to ensure they are constantly adapting to market conditions and ensuring their properties perform at the top of the market. Travel Institute allows you access to this talent and technologies for a fraction of the price, plus has the added benefit of being much more nimble than these large hotel groups, allowing faster pivots when needed.
AND THE CUSTOMER IS STILL LOOKING FOR
A MEMORABLE EXPERIENCE.
For an average independent property: balancing evolving delivery of experience with effective distribution, revenue & marketing strategies without taking large cost/investment overheads has traditionally been unavailable or when working with consultants have been victim to “cookie cutter” revenue & distribution management that is not moving as fast as the market.
We do not apply cookie cutter revenue & distribution strategies, we create tailored simple, focused revenue & distribution plans.
Over 20 years experience in digital marketing, revenue & distribution technologies.
Wide reaching relationships with senior stakeholders at all major accommodation distribution partners.
Unlike a single property with in-house revenue management, being part of The Institute means our strategists have both experience & are working on a wide portfolio, that are winning new customer segments & addressing new customer trends.
Our experienced team has worked with a wide range of customer centric strategies and leveraging technology to deliver great experiences even before a customer arrives.
We can tailor our services to focus on the areas you need us the most and focus on hitting the ground running, ensuring rapid results.
We allow you to run your business with peace of mind that we are leveraging all potential revenue opportunities, ensuring every night, we are making your property work for you.
One size doesn’t fit all. At the Travel Institute identify and prioritise your top opportunities to tailor a service that will give you the best return on your investment.
• Revenue Management Outsourcing, Revenue Management Consulting, Remote Revenue Management – call it whatever you like, we offer it.
• Audit, analyse, develop & implement optimal pricing strategies
• Inventory control tactics
• Detailed reporting & analysis
• Rolling forecasts & budget analysis
• OTA listing enhancements to drive maximum share
• Content creation, update & maintenance of all online channels
• Direct booking strategy & internet Booking Engine conversion maximisation
• GDS maximisation
• Drive new markets with expanded distribution
Read more about Revenue Management
Read more about Distribution Management
• High performing website development & management
• SEO & SEM
• Hotel Photography
• Social Media Strategies
• Email Marketing, Guest Retention & Re-Activation
• Guest Messaging & Service Optimisation
• Remote Reservations, Reception & Guest Services – perfect for holiday rental properties
• Technology system leverage & recommendation of new systems
• Short term support contracts for maternity cover or long service leave
Read more about Digital Marketing
Read more about Other Services
We have a proven track record in each of these sectors of driving revenue growth! Our team has years of experience across some of the worlds biggest accommodation brands, are dedicated to seeing our customers succeed and are passionate about what they do!
July 7, 2020Our friends at STAAH talk about: In a rapidly evolving world, your business needs a recovery plan that adapts to changing customer behaviour.Read More
Want to know more?
Contact us to find out how the Travel Institute can help you succeed.
Solutions for independent hoteliers.
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