Distribution Management

OTA Optimisation and Direct Bookings Strategies to grow your online business.

• Direct Bookings

  Introduce and optimise the right Internet Booking Engine (IBE) for your property to increase conversions.

• OTA Optimisation

  Capture additional market share from your competitors, with the right OTA strategies for your hotel.

• Content creation & updates

  Get the right information in front of each customer segment, with informative and relevant content. We will then keep it up to date and fresh for you.

Direct Bookings / Internet Booking Engine

Direct web bookings are one of your most cost-effective source of business.
We improve your direct bookings by improving your content using SEO best practises.  We implement strategies to increase effectiveness of promotional and tactical offers to target specific markets, supported with digital marketing strategies to acquire new leads and grow conversion. We develop and implement strategies to assist the channel shift of business from the OTA’s.
We can also help identify, implement and optimise technologies that will assist to increase conversion percentages.

OTA optimisation

It used to be that just listing your property on the OTA’s  would drive bookings; now this not enough. To get the best results you need to be continually optimising your listing for the best performance.
We regularly communicate with the market managers from each OTA to get an understanding of what’s changed in your market and what’s working well and then include these into our strategies.
The right packages, promotions and selection of OTA specific programs such as preferred or commission overrides, need to be implemented carefully to drive the best results for your property and your bottom line.
Our relationships give us access to better promotional opportunities and space-based programmes.

 

Content creation and management

We ensure our properties are represented with consistent and tailored content across the Online Travel Agents (OTAs) and 3rd party web listings. This can include Meta Search sites such as Google My Business, Trip Advisor, Regional & State Tourism sites, Kayak, Hotels Combined and Trivago.
Informative and relevant content is developed for each site, with a consistent approach to messaging while also being tailored and optimised to satisfy the requirements of the intended guest and site.
Content is regularly reviewed and updated, to ensure the best possible booking conversion and changes to your property such a facilities or services are updated promptly. 
For properties that have spent money enhancing their product, we ensure that this is communicated to potential guests quickly, to start generating fast ROI on your expenditure.Not all of your rooms have the same demand patterns, and this varies throughout each season at your property. Our strategies ensure we manage the demand on each of your room categories, to maximise returns on every room.

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Travel Institute – Revenue Management and Digital Marketing Outsourcing

Solutions for independent hoteliers.

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